The article focused on coop members who also happen to be Orthodox Jews. When I spoke to the reporter I emphasized that More Hummus, Please is a broad-based group of all types of Jews and non-Jews. We are simply a fair-minded group of coop members.
The article sparked an interesting collection of comments. My favorite is from Neal Ross Attinson, who calls his very clever blog "The Metaphorager". He writes:
Self-Deleting” Jews, not “self-hating Jews.”
I really love this neologism. First is the rhyme with "self-defeating." Then there is the idea of deletion. Deletion from the community. Deletion from history. It is sad.